A few days ago, good news came from Qingdao Haier New Material R&D Co., Ltd (abbreviated as Qingdao New Material Company), a subsidiary of Dawn Polymer, that this company won the “Strategic Supplier Award” for its outstanding products and services at the 2022 Supplier Conference in AQUA(Vietnam).

It is understood that AQUA is a high-end brand of Haier Smart Home. Always adhering to high-end leadership and enhancing the market competitiveness with high-end differentiated new products, it is committed to building smart life scenarios to meet users’ needs. The washing machines and refrigerators produced by it rank first in the industry for market shares in Vietnam respectively.

As a national high-tech enterprise, Qingdao New Material Co., Ltd is committed to the R&D, production, and sales of high-performance general-purpose plastics, special engineering plastics, and modified engineering plastics with special properties. It has established many series of plastic modification technology systems such as flame retardant, reinforced, weather-resistant, high-gloss, free-spraying, and biodegradable series. It is the supplier of well-known Chinese and foreign brands such as Haier, Panasonic, LG, Midea, and General Motors(GM). It won wide recognition from customers and got the Haier Golden Cube Award, Excellent Supplier Award of Panasonic Group, Best Supplier of LG Electronics, and other honors. 

Since 2017, Qingdao New Materials Co., Ltd. has cooperated with AQUA (Vietnam), mainly for supplying flame retardant PS, glass fiber reinforced PP, dyed ABS and other products. Among them, flame retardant PS successfully replaced the original supplier in Thailand, and the cost per piece was reduced by 3%. In 2019, AQUA (Vietnam) front-loading washing machine was put into production. From product planning in the early stage to material supply in the later stage, Qingdao New Materials Co., Ltd. had an in-depth understanding of customer needs, continuously optimized product performance, and provided customers with PP+30 short glass fiber, flame-retardant PC/ABS, flame-retardant ABS, filled PP and other materials. During the COVID-19, it made every effort to ensure the supply with no delay in order delivery, which fully guaranteed customers’ production and won the trust and affirmation of customers.

Over the years, Qingdao New Materials Co., Ltd. has always been adhering to the strategic concept of "continuously providing customers with iterative industry-leading material solutions, becoming a material supplier with the best experience for customers, and achieving win-win with customers". According to Yang Shengjian said, deputy general manager of key customer marketing, the company continued to innovate in raw materials for washing machines, and upgrade the raw material of the drum in the drum washing machine from PP+30% short glass fiber to PP+15% long glass fiber to achieve cost reduction for customers.

Winning the AQUA (Vietnam) Strategic Supplier Award was the high recognition of customers for Qingdao New Materials Company in all aspects of products and services. In the next step, Qingdao New Materials Co., Ltd. will continue to practice the business philosophy of "product-rooted, people-oriented, technology-led, and customers-first", accelerate the research and development of new materials and new technologies, and take customers’ needs as the core to continuously improve product design, performance optimization, quality improvement, supply guarantee, cost competitiveness and other capabilities, establish the Dawn brand, empower customers with value, and achieve win-win development