On July 2nd, Shandong Enterprise Confederation and Shandong Enterprise Directors Association jointly released the first list of outstanding corporate culture achievements in Shandong province. Dawn Group was listed among them with the “Three Mutualities and Three Beauties” to create a “wonderful enterprise” and help the high-quality development of company’. It won the second prize of outstanding corporate culture achievements award in Shandong province, further demonstrating the vitality and charm of the corporate culture with Dawn's unique characteristics.

This year is the 30th Anniversary of Dawn Group. As an original private enterprise, Dawn Group has always insisted on putting the construction of corporate culture at an important position for 30 years, accumulating and forming a unique concept of "three mutualities and three beauties", that is, "Swinging with beautiful melody, building beautiful homes, sharing happy lives, and then put forward the goal of creating a ‘wonderful enterprise’".

Under the guidance of the concept and goal, Dawn Group combines with industrial reality, adheres to cultural education, and transforms cultural genes into a "powerful engine" to promote the company's development realizing the same frequency resonance, symbiosis and co-prosperity between cultural construction and enterprise development, promoting the continuous conversion of new and old driving forces, and finally becoming a leader in private enterprises.

After 30 years of development and precipitation, Dawn Group has made every effort to build a corporate culture system with Dawn characteristics and times distinctive characteristics, established the core corporate values of "Integrity, Responsibility, Diligence, and Gratitude", built the corporation mission of "Developing the enterprise, Making the employees happy, and Repaying back to the Society", and formed the corporate spirit of “Unity, Hardworking, and Pursuit of excellence”. In terms of marketing, talents, management, etc., a scientific and perfect cultural concept that conforms to the law of corporate development also has been refined. Through continuous and diverse cultural activities, employees' awareness of the corporate culture system has been enhanced and the quality of the workforce and corporate image has also been improved.

Inherit the red gene and gather development forces. Dawn Group adheres to the leadership of party building, organically integrates the red culture with the "Three mutualities" concept of "co-swinging, co-building and co-sharing", and builds the spiritual pillar of enterprise development and the ideological foundation for employee growth; Creates a unique corporate characteristic inheritance of red gene education base with high standard, and uses the "red boat spirit" to guide young employees to strengthen their faith and forge ahead, "Yan'an Spirit" to work hard and make contribution, and "craftsman spirit" to lead young employees to love their jobs and strive for excellence. Expert talents represented by Dr. Tian Hongchi, General manager of Dawn Polymer, innovative talents represented by Ma Wen, executive deputy general manager of Dawn Titanium Industry Company, and craftsman-type talents represented by Peng Libo and Qu Siyu of Dawn Mold Plastic Company have emerged. They have made great contribution to the industry progress and enterprise development.

In order to condense the red kinetic energy and promote the high-quality development of company Dawn insists on integrating the red "gene" into the "blood" of the company, making every cadre and employee a red "cell" that promotes the company progress to realizes the resonance of employee growth and corporate development at the same frequency. At the end of 2019, the activity of "Dawn Group Leads the Growth of Young Workers with Red Genes" was successfully selected as one of Shandong Province's "100 Cases of Working Experience Concerning the Next Generation of Enterprises", which realized the improvement of both material and spiritual life of employees, and further enhancing the affinity, centripetal force, and cohesion of the enterprise.

Behind the characteristic corporate culture is the responsibility and the Dawn people’s feelings for our family and country. Over the years, Dawn Group has been committed to improving the environment, donating funds to schools, alleviating the poor, helping the construction of beautiful villages, and actively participated in public welfare undertakings, especially its hard-core performance in the fight against the COVID-19 was thanked and commentated by the State Council, the Ministry of Science and Technology and Shandong Province government. In 2021, it won the "National May 1st Labor Certificate".

Material resources will eventually be exhausted, and only culture can survive eternally. In the future, Dawn Group will follow the "14th Five-Year Plan" strategic plan, closely center on the business philosophy of "product-based, people-oriented, technology-led, and customer-first", adhere to the correct corporate culture as the guidance, further improve the corporate culture working mechanism , deepen the research and shaping of cultural construction, implant a steady stream of spiritual power for the growth of employees and the development of company, help the high-quality development of the company, accelerate the realization of the "two hundred billion-level" goals of which means "100-billion-level enterprises and 100-billion-level parks", and make strides towards the vision of "leading the industry trend, building a national brand, and achieving centennial Dawn".