On February 24th, Dawn Group organized a special visit and exchange for its domestic and international sales marketing personnel, marking the official launch of its "Collaborative Marketing Month." This activity aimed to improve the long-term mechanism for cross-unit collaborative marketing, continuously increase the market share of all product categories, and transform the business philosophy of "product-rooted, people-oriented, technology-led, and customer-centric" into concrete practices of "creating value for customers."

Collaborative marketing is a marketing model adopted by Dawn Group based on its entire industry chain layout. It leverages the advantages of the industry chain, product chain, and enterprise chain, integrates internal resources, connects domestic and international trade channels, and coordinates products and services to achieve integrated market expansion, customer service, and brand promotion. According to reports, Dawn Group's comprehensive collaborative marketing work began in 2018. Relying on Dawn's more than 30 years of industry operational advantages, it has consistently cultivated new blue ocean markets with significant growth potential.

For the past eight years, Dawn Group has adhered to the philosophy of "One Family, One Heart, One Team, One Project, Let's Work Together," resulting in a doubling of its collaborative marketing performance. Yu Hui, Minister of the Group's Marketing Management Department, introduced that in 2025, total collaborative sales increased by 50% year-on-year, with 24 new collaborative products added."Our collaborative advantages have brought tangible benefits to customers in the fields of oil and gas extraction, pipeline construction, sanitary materials and medical supplies, automotive parts and accessories, and daily-use plastic products," said Yu Cuntao, Deputy General Manager of Dawn Chemicals.

On the day of the event, the marketing team visited key enterprises in the polymer new materials industry chain, titanium industry chain, and chemical equipment industry chain. Professionals from each unit provided on-site explanations, intuitively conveying industry value by combining product application scenarios, industry applicability, differentiated advantages, and downstream customer case studies. Next, training, exchanges, and assessments will be conducted focusing on core products such as high-end modified plastics, biodegradable modified materials, high-grade sports flooring materials, TPO waterproof membrane materials, HNBR, black/white masterbatch, adhesive resins, PETG/PCTG, antioxidants, TPU, ultramarine, automatic control instruments, and valves, comprehensively strengthening the professional capabilities of the marketing team.

"Through last year's visit and learning experience, the copolyester business has achieved good results," said Yu Na, Director of Dawn Polyester Company. She expressed her hope that this collaborative marketing effort would drive further breakthroughs in the TPU business, achieving advancements in market expansion, technical support, and customer empowerment. Zhang Ning of Dawn International Trading Company stated that supply chain synergy is Dawn International Trading's unique advantage, which aimed to transform the industry strength they witnessed firsthand into a bond of trust connecting to the international market, drive the transformation from "product sales" to "solution output," and jointly enhance Dawn's market competitiveness.