On February 6th, Sony officially launched its Hanamizuki bio-based TV globally. Qingdao Haier New Material Development Co., Ltd., a subsidiary of Dawn Polymer, as a core strategic partner of the Sony Hanamizuki bio-based TV project, demonstrated Dawn's leading competitiveness and commitment to green development in the field of high-end electronic materials with its end-to-end customized material solutions, efficient collaborative service capabilities, and core technical strength.

According to reports, Sony's Hanamizuki bio-based TV project focuses on extreme environmental protection and technological innovation, setting stringent standards for the environmental properties, performance quality, compatibility, and supply stability of materials. It is the first time in the industry that 100% of the plastic materials in the entire TV set have been used in a groundbreaking attempt, exploring a new path for carbon reduction throughout the entire product chain and setting a new benchmark for the green transformation of the global consumer electronics industry.

Qingdao Haier New Material Development Co., Ltd. is an innovative enterprise deeply rooted in the field of new materials. It consistently adheres to the principle of parallel technological innovation and green development, continuously focusing on the research and application of environmentally friendly materials such as bio-based and PCR materials. Through customized, high-quality material solutions, it helps leading global clients achieve environmentally friendly product innovation. "This collaboration with Sony to create the industry's first bio-based TV achieves our shared goal of jointly developing and leading technological change in the industry," said Tan Weihong, General Manager of Qingdao Haier New Material Development Co., Ltd.

Efficient collaboration and precise service. To ensure the project's steady progress, General Manager Tan Weihong led a team to Tokyo to engage in in-depth technical solution discussions with the Sony team and collaborated with relevant high-quality suppliers to optimize the solution, breaking down barriers across the entire supply chain from R&D to production. "With our rapid response mechanism and professional service capabilities, we tailored a complete material solution for Sony, and delivered a superior experience to our clients through excellent quality and service, becoming a vivid example of 'creating seven high-ends and solidifying four cores'."

Creating green, low-carbon, and high-end new materials is the relentless pursuit of Dawn Group. For many years, Dawn Group has been deeply implementing its "dual-carbon" strategy, and focusing on the field of bio-based materials. Partnering with Haier Smart Home, it has concentrated on the research, development, production, and sales of PCR materials and participated in the formulation of relevant national standards. This collaboration with Sony to launch its bio-based TV marks a crucial step forward in Dawn's global carbon management. In the future, it will work with more high-quality global clients to build a new ecosystem for green development through technological breakthroughs and product innovation, injecting strong momentum into the industry's green and sustainable development.