From October 14th to 15th, the on-site observation and exchange meeting on the construction of Shandong Province's social credit system and the awarding & launching ceremony of the Shandong Virtue Credit & Shandong Micro-Video and Public Welfare Poster Competition were held in Longkou City.

Officials from the Publicity Department of the Party Committee of Shandong Province, the Development and Reform Commission of Shandong Province, and the Shandong Branch of the People's Bank of China; Lu Yinan, Deputy Secretary of the Longkou Municipal Party Committee and Mayor; and Song Huidong, Vice President of Dawn Group, attended the event and delivered speeches. The leaders presented awards to the winning organizations and individuals and jointly launched the 7th Shandong Virtue Credit & Shandong Micro-Video Competition named “"Dawn Cup" and the 5th Public Welfare Poster Competition.

Currently, micro-videos and public service posters have been important vehicles for spreading positive energy and promoting virtue and credit culture. In the just-concluded 6th Shandong Virtue Credit & Shandong Micro-Video Competition and the 4th Public Welfare Poster Competition, the micro-video "Pass," submitted by the Longkou Social Credit Center and Dawn Group, won the third prize.

The work, planned and produced by the Dawn Media Studio and written, directed, and performed by Dawn members, tells a story about the integrity of Dawn. The work, centered on virtue and integrity, depicts the spiritual essence of Dawn members and reveals the strength behind their perseverance.

In his speech, Vice President Song Huidong introduced the basic situation of Dawn Group and its achievements in high-quality development. "We are well aware that credit is an indispensable 'passport' for enterprises in market competition and a 'golden signboard' for winning customer trust and social recognition." He said that over the years, Dawn Group has been awarded honors such as "Honest Shandong Merchant" Brand Enterprise, Contract-abiding and Credit-worthy Enterprise of Shandong Province, and Integrity Enterprise of Shandong Province for its excellent product quality and good credit reputation.

In its production and operations, Dawn Group strictly adheres to market rules and business ethics, establishing long-term, stable credit relationships with upstream and downstream partners. Vice President Song Huidong stated, "We maintain a 100% contract fulfillment rate and pay suppliers on time and in full. We have never engaged in any major breach of trust." At the same time, the company actively fulfills its social responsibilities and invests over 100 million yuan in poverty alleviation, education support, and rural revitalization, demonstrating its corporate credibility and commitment through concrete actions.

In the field of technological innovation, Dawn Group, similarly leveraging trust as a bond, has established in-depth partnerships with numerous universities and research institutions, including Beijing University of Chemical Technology, South China University of Technology, and Qingdao University of Science and Technology. Together, they have overcome a series of key technical challenges, broken down international barriers, and enabled several core products to enter the international competitive arena. "These are all vivid examples of our commitment to trust and responsibility," said Vice President Song Huidong.

As a member of top 500 Chinese enterprises, Dawn Group has established a comprehensive credit management system encompassing institutional safeguards, risk prevention and control, and cultural immersion. The concept of integrity permeates its entire operational chain, empowering the company's high-quality development through a triple combination of "integrity + industry + culture." During the event, the delegation visited Dawn Group and experienced firsthand the company's core values of "integrity, responsibility, diligence, and gratitude," and its commitment to integrity as the core driver of high-quality development.

According to reports, Dawn Group focuses on strengthening its credit foundation. It has established an internal integrity management system and employee personal integrity files, regularly conducted credit evaluations, and has also integrated this credit system into the Longkou (Dawn) New Materials Science and Technology Industrial Park. All 30 companies in the park have signed a "Letter of Integrity Commitment." Each company has its own integrity file, and the delegation can use the "Integrity Code" to visually check the company's credit status.

The delegation also gained a deeper understanding of the profound application of credit in Dawn Group's industrial development and cultural development. On the industrial side, a comprehensive customer credit assessment system has been established to conduct credit checks on upstream and downstream customers during bidding, procurement, and sales, serving as a basis for partner selection. Leveraging its subsidiary's chemical and plastics financing platform, Dawn Group converts historical transaction data from downstream companies into credit assets, enabling online credit financing and contributing to the stability of the industrial chain. On the cultural side, the "Credit Easy Reading" reading room and the "Credit + Civilized Dining" activities provides the delegation with a firsthand experience of the immersive culture of integrity. Furthermore, the company offers benefits to trustworthy employees through point redemption, incorporates integrity into performance appraisals and promotions, and awards special rewards to teams and individuals with outstanding credit management. The strong atmosphere of integrity left a deep impression on the delegation.