On January 9th, the departments and units of Dawn Group were busy as usual. What was different from the past was that the atmosphere was filled with joy. "All units were ready and waited for the family members to arrive." Just after 8 o'clock, Zhang Xiaoyan, director of the office of directors, ran to the door early to wait after posting this sentence in the special WeChat group for the “family” visit.

The "family" mentioned by Director Zhang refers to all the cadres and employees of Dawn-SWT Company from Laizhou. In July 2020, Shandong SWT New Material Technology Co., Ltd. joined Dawn and subsequently changed its name to Shandong Dawn-SWT Technology Co., Ltd. (referred to as Dawn-SWT Company). This is the first time that the family has organized a group to visit the headquarters, which is not only a simple "home" trip, but also a cultural fusion and a return to the soul.        

At 8:30, a passenger car full of Dawn-SWT's family members slowly stopped at the entrance of the lobby. Xiao Hui, vice president of Dawn Group, said, "Most people come to Dawn’s big family for the first time. I hope everyone brings your questions in and takes the answers back through the visit to have a clearer understanding of future development in the industry. I wish you a worthwhile trip." "Although the weather is cold, the smiling faces and caring receptions of the family at headquarters make our hearts warm," said Shen ZhangFei, General Manager of Dawn-SWT.

In the office hall of Dawn Chemical Co., Ltd all staff stood up to show morale to the family of Dawn-SWT Company. They used powerful slogans and uniform movements to show the positive outlook and spirit of the Dawn people, and everyone was deeply encouraged. Walking into the Red Gene Education Base of Dawn Group, they all said when everyone saw the party building collections, "Chairman Yu Xiaoning is an entrepreneur with great family and country love."

At 9 o'clock, the family of Dawn-SWT Company left the headquarters and came to Longkou New Materials and New Energy Industrial Park, which was built and managed by Dawn. "Today we came here, not to leave home, but to go home'." When entering the 4th workshop of the new plant for Dawn Precision Mould and Plastic Products Deep Processing Project, Dawn-SWT Deputy General Manager and Chief Engineer Wang Dong was particularly excited. He walked into the completed workshop and introduced the planning situation of the workshop, "Dawn Group gives us the best land and the best factory buildings. We need to master the core technology and build core products here. The Dawn Home is next to the factory to ensure that everyone can eat and sleep well after coming to Dawn.”

At the construction site of a high-end medical and health parallel two-components nonwoven fabric production project, General Manager Shen Zhang Fei introduced the future development plan in details to everyone. “Dawn Group has given us the best land resources. The market has gradually recognized the products, and the demands are more and more prosperous. After this project is put into production, we will definitely win more market shares with the substantial increase in production capacity."

What is Dawn's strategic layout? How to plan and develop 10,000-Mu Park? What kind of corporate culture does Dawn have? At 10:30 on a symposium held on the third floor of Dawn Lakeside Restaurant, Zhang Shengmei, Vice Minister of Strategic Operation Management, Wang Min, Chief Engineer of Planning and Construction Management Department, and Liu Lili, Director of Human Resources elaborated these questions in details from Dawn Group's "14th Five-Year Plan" strategic plan, the park's five-year plan and Dawn culture and so on. Everyone listened with heart and found the answer they wanted.

In Dawn, the business philosophy of "product-rooted, people-oriented, technology-led, and customer- first" is deeply rooted in the hearts of Dawn People. Ma Wen, as the winner of Shandong Labor Medal for Making the people rich and prosperous and the Executive Deputy General Manager of Dawn Titanium Industry Company, and Qu Siyu, as the chief technician of Yantai City and the fitter group leader of Dawn Mold Plastic Company, told the story of their struggle and growth with deep feelings. "Wherever you are from, we are all Dawn people and gather here today." The words of Hao Wenpeng, the vice-chairman of Dawn Polymer, aroused strong resonance.

"Today we introduce Dawn Group to everyone, introduce Dawn's thoughts to everyone, and hope that family members will find a sense of belonging, security, and accomplishment in cultural integration." said Yu Xiaoning, chairman of Dawn Group. The joint of SWT Company into the Dawn family is more conducive to building a whole industry chain of nonwoven materials for medical and healthcare. He hopes that everyone will abandon the mentality of “workers”, increase the awareness of “ownership”, transform cultural power into cohesion, development, and competitiveness, and build Dawn-SWT into a leader with a sense of "No wait", "No delay" and "Pay more". "While developing Dawn, you also realize your own value."