On March 15th, Jiaozhou City, Qingdao City held a conference on deepening the implementation of the quality and standardization strategy and intellectual property rights work, and commended the units that won the 2022 advantageous enterprises of national intellectual property rights. Qingdao Haier New Material R&D Co., Ltd. (hereinafter referred to as Qingdao New Material Company), a subsidiary of Dawn Polymer, won this honor. This was the highest honor bestowed by the state on enterprises with outstanding work in intellectual property creation, utilization, protection, and management, and it was also the highest evaluation given by the state to enterprises' intellectual property management.

Advantageous enterprises of national intellectual property rights are a key part of promoting the demonstration work of building a strong intellectual property enterprise, and an important force supporting the construction of a strong intellectual property country. According to reports, advantageous enterprises of national intellectual property rights refer to such enterprises which belong to the key industrial fields of the country and the city, be able to undertake major and key industrial development projects of the country and the city, own independent intellectual property rights, actively carry out intellectual property protection and application, establish comprehensive intellectual property management system and mechanism, and have the comprehensive strength of intellectual property rights.

Intellectual property rights are a direct reflection of corporate innovation and an important indicator of corporate core competitiveness. The leaders of the company should attach great importance to intellectual property work, regularly hold high-level intellectual property work meetings, actively incorporate intellectual property strategic management into corporate business strategy management, form an integrated intellectual property work system of intellectual property creation, management, application and protection within the company, and provide strong support for the high-quality development of enterprises.

Strengthening independent innovation and scientific and technological research and development, and promoting the transformation of intellectual property achievements are one of the highlights of Qingdao New Material Company's intellectual property work. The company is committed to the in-depth research of polymer material formula and preparation process, and masters related core technologies. Up to now, it has obtained 35 authorized patents, including 22 invention patents and 13 utility model patents. At the same time, it actively cooperates with Qingdao University of Science and Technology and other scientific research institutes to carry out in-depth industry-university-research cooperation on new materials and new technologies, continuously enhances R&D and innovation capabilities, fully taps its own intellectual property potential, and promotes the transformation and application of intellectual property achievements.

Haina New Material Factory invested and built by Qingdao New Material Company

Winning the "National Level" honor this time starts a new journey for a strong intellectual property enterprise. In the future, Qingdao New Materials Co., Ltd. will actively study the intellectual property competition situation in Chinese and international markets, continue to adhere to the business philosophy of "product-based, people-oriented, technology-led, and customer-first", maintain the leading level of technology, insist on innovation-driven development,  and devote itself to "being the preferred material solution provider for users and providing customers with the best experience in the whole process" in home appliances, automobiles, electronic appliances, OA, new energy, communications and other new material fields with intellectual property rights.