On July 13th, the 2022 "China Brand Day" (Shandong) event was held in Liaocheng. The list of "2022 Shandong High-end Brand Cultivation Enterprises" was announced at the meeting. Dawn Titanium Industry Co., Ltd., a wholly-owned subsidiary of Dawn Group, and Dawn Group’s shareholding company Longgang Pump Industry Co., Ltd were selected into the list of "high-end manufacturing" brand cultivation enterprises, and Dawn Group’s wholly-owned subsidiary Rongchang Logistics Company was selected into the list of "high-end service industry" brand cultivation enterprises, which further demonstrated Dawn's achievements in brand building, quality improvement and management.

It is reported that building the Shandong enterprise brand with high quality, high efficiency, high integrity and high reputation is an important task to deeply implement the strategy of strengthening the quality of the province and the brand, jointly build and share "Good Products in Shandong", and accelerate the process of promoting the high-end brand of Shandong Province.

As a national high-tech enterprise, Dawn Titanium Industry Co., Ltd currently has R&D platforms such as CNAS National Accreditation Testing Center, Enterprise Technology Center of Shandong Province, Yantai Engineering Technology Research Center and Yantai Engineering Laboratory. It has achieved clean and green production across the board, and gradually formed a standardized, institutionalized and scientific quality management system. The company has been rated as an energy efficiency leader benchmarking enterprise by the China Petroleum and Chemical Industry Federation for 8 consecutive years. It is the first water efficiency leader benchmarking enterprise in the titanium dioxide industry, and the first green factory in the titanium dioxide industry recognized by the Ministry of Industry and Information Technology. It was also rated as a Gazelle enterprise of Shandong Province before.

The predecessor of Rongchang Logistics Co., Ltd. was Dawn Logistics Co., Ltd., which was established in 2004. In the years of development, relying on chemical logistics, it is mainly engaged in the road, railway cargo transportation, warehousing, loading and unloading, freight forwarding and other businesses. It has accumulated rich operational experience, and gradually formed a "south to north, east to west" network layout. As a national AAA-level comprehensive logistics enterprise and a three-star enterprise of Shandong Logistics and Transportation Association, it has successively owned the titles of well-known brands in Shandong Province and Shandong high-quality brands. Its pilot project of "Dawn Logistics Multimodal Transport "Single System" approved by the Shandong Provincial Department of Communications in 2020 is being steadily implemented.

Longgang Pump mainly produces special industrial pumps, fire pump equipment and accessories with corrosion resistance, high-temperature resistance and high pressure, and specializes in providing high-quality products and services for customers in petroleum, petrochemical, coal chemical, basic chemical, pharmaceutical, food, water treatment and other industries. The company's self-developed BB2 high-efficiency centrifugal pump has been verified to achieve a hydraulic optimum efficiency point of 90.5%, which is 3.5% higher than the national first-class energy efficiency. With excellent product quality and product energy efficiency, it was successfully selected as a unicorn enterprise and gazelle enterprise of Shandong Province in 2020. Continuing to cultivate high-end brands is an important measure to boost the high-end construction of brands and a new starting point for the implementation of brand strategy. In the future, Dawn will adhere to the business philosophy of "product-based, people-oriented, technology-led, and customer-first", continue to do a good job in stable quality improvement and brand cultivation, transform quality advantages into brand advantages, expand product market share with brand advantages, create greater economic and social benefits, and empower enterprises to develop with high quality.