On May 22nd, the 2-day Dawn Group Marketing Iron Army Training Camp ended at the Dawn Lakeside Hotel. Yu Xiaoning, Chairman and President of Dawn Group and Dean of Dawn Business School, attended the event and delivered a speech. Members of Dawn Group’s leadership team, general managers of various business units, marketing personnel, and students of the young cadre class attended the event. It was reported that this training had 1 main venue and 7 branch venues, and the teaching was conducted online and offline synchronously.

During the training, the lecturer elaborated on strategic marketing, marketing strategy model, enterprise digital marketing strategy, marketing tools, methods, and techniques based on chemical cases, focusing on how to use the value curve, customer segmentation, and market positioning to enhance brand competitiveness. There were theoretical explanations in simple language, vivid and objective case analysis, and practical transformation at the practical level.

"Thanks for the learning platform provided by Dawn Group. The training content is very targeted, practical, and maneuverable, which offered us skills and methods to solve work puzzle. In the ever-changing market environment, we will make use of what we have learned and make every effort to find, cultivate and empower customers, and create greater value for the company. "The student representative said in the sharing.

The marketing team is the bridge between the enterprise and the customer, and it is an important force for the enterprise to expand the market. In recent years, under the strategic guidance of Dawn Group, marketing personnel have fully carried forward the spirit of "fighting, relying on, and struggling" and the work style of "being urgent, being positive, and being passionate", and built a marketing team that is ready for fight, good at fight and confident for victory at all times. 

After the training, Qiu Huanling, vice president of Dawn Group, commented on the major categories, series, and core of Dawn Group's products, as well as the product in multiple belongings and hot products. Based on the company's classic cases, she introduced how to capture business information and match business opportunities to achieve collaborative marketing; how to find business opportunities by analyzing the impact of domestic and foreign industry policies and major events to promote and achieve effective marketing; how to enhance customer stickiness and extend product chain through meeting customer’s needs and solving customer’s sore point. She encouraged marketers to apply what they have learned, turn what they have learned into actions, and integrate them into their work, grow into marketing elites, marketing experts, and marketing leaders as soon as possible.

"Marketers are the backbone of Dawn and the future and hope of Dawn. Chairman Yu Xiaoning emphasized that establishing an efficient marketing system, building a strong marketing team, and continuously improving marketing competitiveness are important measures for Dawn Group to achieve the "14th Five-Year Plan" strategic goal. Marketing personnel must "have ideas, goals, role models, and methods", always diligently and wisely do marketing work with practical actions and methods, give full play and make good use of the role of the enterprise platform, closely focus on the advantages condensed by the company's products, make a good product portfolio, empower customers’ development, and establish a good corporate image and brand image.