On May 16th, the Department of Industry and Information Technology of Shandong Province issued a notice that it decided to establish a mentoring system for young entrepreneurs in Shandong Province to increase the cultivation of young entrepreneurs. As one of the 64 outstanding entrepreneurs commended by the Shandong Provincial Party Committee and People’s Government of Shandong Province in 2021, Yu Xiaoning, Chairman and President of Dawn Group, has a new identity - a mentor for young entrepreneurs in Shandong Province. It was reported that he was the only entrepreneur in Longkou City who had been selected for the list of mentors, and only 6 entrepreneurs of rubber and plastics industry in China had been selected.

"Tutorial system" has a long history in Dawn

In 1991, along with the tide of reform and opening up, Dawn Group was born in Longkou City, Yantai, Shandong by the Bohai Bay. As an original private enterprise, in the past 31 years, Dawn Group has practiced the enterprise spirit of "unity, hardworking, and pursuit of excellence" under the leadership of Yu Xiaoning, and has gone through four development and reforms. Adhering to the business philosophy of "product-based, people-oriented, technology-led, and customer-first", it has formed four major advantages in scientific research, industry, parks, and talents, and has constructed a business model focusing on R&D, polymerization, production, sales, and application of new materials, integrating science, industry, trade, logistics, and finance. It has been ranked among the top 500 private enterprises in China year after year.

Headquarter of Dawn Group

Longkou New Material Technology Industrial Park

In the fertile land of "honoring the business" in Longkou city, the reason why Dawn Group's business performance has continued to rise and been stronger is that Yu Xiaoning has always regarded the building of the talent team as the core driving force to promote the lasting, stable, and sustainable development of the company. "Dawn's 'mentorship' has a long history and Dawn people continue to enrich its connotations. It has played a vital role in practicing the talent concept of 'choosing the right talent, cultivating the talent well, placing the talent in the right position, keeping the talent retained, and making the talent successful'. "Yu Xiaoning said.

Over the years, Dawn Group has formed a mature pre-job training system, the biggest feature of which is the "mentor system". After strict "selection" procedures and checks, newly recruited or transferred employees enter the induction training session. According to the training plan formulated by the tutors, they go to various departments and units to study on the spot. During the training, the role of the mentor is to let the apprentices master the professional skills in this field, communicate their thoughts and experiences with the trainees, and conduct a comprehensive assessment, so that they can enter their roles and adapt to their work as soon as possible.

Dawn Business School has a "Chief Mentor"

The scale of enterprises has increased year by year, which has put forward higher requirements for human support. Dawn Business School came into being, with Yu Xiaoning serving as the dean. "This means that in Dawn, not only new employees but also all cadres and employees have their own 'mentors'." Liu Lili, deputy dean of Dawn Business School, introduced that they would build a learning organization and improve the theoretical knowledge and practical skills of all employees through effective talent empowerment. Only in this way can they achieve the goal of "strategic support, organizational empowerment, talent training, and cultural inheritance", and provide talent support and intellectual support for achieving strategic goals.

The Opening Ceremony of Dawn Business School

With internal training and external introduction, the "talent engine" drives high-quality development. Dawn Business School has built a complete training system and a team of high-quality internal trainers. Through internal learning, teaching by famous teachers, school-enterprise cooperation, and technical exchanges, it cultivates compound talents who know about both profession and management.

In March 2021, the first training course for young cadres of Dawn Group started, and Yu Xiaoning served as the chief instructor. Focusing on Dawn's management portrait, he deeply analyzed the management results and emphasized the "deep integration of talent concept and management concept", which injected a steady stream of vitality into the growth of cadres and employees and the leap-forward development of Dawn Group.

The Opening Ceremony of the Young Cadre Class

Development Training of Young Cadre Class

Yu Xiaoning said, "As the management result of 31 years of entrepreneurial innovation, Dawn's management portrait is a vivid teaching material for building the 'three teams' (the senior management team, the minister team, and the general manager team). The portrait includes strategic planning, business philosophy, corporate culture, management tools, and codes of conduct. It is the fundamental compliance and action guide for the Dawn people to govern the enterprise. After learning and experience, Tian Hongchi, an expert talent, and Ma Wen, an innovative talent, served as the general manager and executive deputy general manager of a first-class enterprise, respectively. "We anchor the strategic goals, implement the guiding ideology, continuously forge and elongate the product chain, enterprise chain, and industrial chain, and adhere to the management model of "four quantities, one efficiency, and two rates". The operating efficiency of the enterprise continues to improve, which shows the quality, ability, and level of the management team with the general manager as the core. "

"Making the Talent Successful" is a social responsibility

It was worth mentioning that Dawn Group organized the power to compile and publish "textbooks". As early as 2004, the book "The Fundamentals of Polymer Science and Dawn Plastics" was formed, which laid a theoretical foundation for cultivating professional talents. On this basis, in May 2019, Yu Xiaoning served as the editor-in-chief, and the textbook "Dawn and New Polymer Materials" was organized and compiled by Dawn Business School and published by Chemical Industry Press Co., Ltd. Highlighting the fundamental, systematic, and practical characteristics, it provides a learning reference for personnel training, product application and professional knowledge of internal enterprises and related enterprises. This kind of forward-thinking "for related enterprises" meets the requirements of the Youth Entrepreneur Mentoring System in Shandong Province. "In principle, the trainee company and the selected mentor company should be in similar industries or their upstream and downstream should be matched in the industrial chain and supply chain."

New Book Release Ceremony

In recent years, in the process of deepening the "industry-university-research" cooperation, Yu Xiaoning has served as a mentor for innovation and entrepreneurship in universities such as Beijing University of Chemical Technology. Through the establishment of a diversified talent training mechanism, the innovation and entrepreneurship ability of students has been improved, and the mainstay of the enterprise has been cultivated. Yu Xiaoning said, "From college students to young talents, and then to corporate pillars, we are making the talents successful all-around. It is social and altruistic. no matter which company you are in, you can be on your own. " In addition, Yu Xiaoning serves as the head of a number of national or local industry associations and chambers of commerce. Through the exchange and sharing platform of associations and chambers of commerce, he not only drives the development of small and medium-sized enterprises, but also makes outstanding contributions to promoting the technological progress of the industry and regional economic and social development.

Yu Xiaoning serves as the chairman of Thermoplastic Elastomer Sub-Council of CSRIA

Yu Xiaoning was elected as the president of Yantai Rubber and Plastics Industrial Chamber of Commerce

According to reports, the establishment of the young entrepreneur mechanism in Shandong Province aims to give full play to the role of outstanding entrepreneurs in guiding and leading the industry, integrating and gathering the development resources, and promoting the synergy between the upstream and downstream of the industrial chain, building a platform for cooperation and communication between enterprises, and focusing on improving the professional quality, innovation and entrepreneurship, and management capabilities of young entrepreneurs to create a modern and international team of young entrepreneurs, and promote the high-quality economic development of the province. According to the requirements, the "Young Entrepreneur Cultivation Center" is established in the company where the mentor works, and each mentor trains 3-5 young entrepreneurs every year.

Market vitality comes from entrepreneurs and entrepreneurial spirit. "From the perspective of a conglomerate enterprise, the general managers of the business unit of Dawn Group's subsidiary are all entrepreneurs." Yu Xiaoning said that in order to carry forward the entrepreneurial spirit, Dawn must firstly cultivate the internal "entrepreneurs", then play the leading role of leading enterprises, actively impart management experience, innovation, and entrepreneurship experience to young entrepreneurs in similar industries or in the industrial chain, and comprehensively enhance their capabilities in strategic decision-making, business management, market development, and capital operation. "We must give full play to the advantages of scientific research, talents, and industries, guide students and enterprises to comply with the requirements of the new technology revolution and industrial transformation, strengthen technological innovation, broaden the transformation of new and old kinetic energy and high-quality development paths, and achieve coordinated development.