On Feb. 7th, the 2022 Annual Work Mobilization Conference was held in Jinan city by Shandong Provincial government to commend the outstanding entrepreneurs, industrial leaders, and excellent entrepreneurs on the spot. Li Ganjie, Secretary of the Shandong Provincial Party Committee, and Zhou Naixiang, Deputy Secretary of the Provincial Party Committee and Governor attended the meeting and delivered speeches. Yu Xiaoning, Chairman and President of Dawn Group, was awarded “Outstanding Entrepreneur in Shandong Province”.

The award was of high level and was commended in the name of the provincial party committee and the provincial government. "The outstanding entrepreneurs have been the focused in both time and space, standing at the C position", which demonstrated Shandong Province's respect for them. The "Decision on Commending Outstanding Entrepreneurs in Shandong Province" pointed out that this commendation aimed to promote entrepreneurship, focus on new kinetic energy, new economy, and innovative growth, encourage private entrepreneurs to start their own businesses, encourage young entrepreneurs to innovate and start businesses for demonstrating the entrepreneur's patriotism and responsibility.

For more than 30 years, Chairman Yu Xiaoning has led the company to develop from a small five-person shopping mall to a modern large-scale enterprise group, forming a pattern of coordinated development of main and auxiliary industries including chemical and plastic trading, new polymer materials, titanium dioxide, modern logistics, coal industry and trade, financial services, and other industries. Dawn Group has been ranked among the top 500 private enterprises in China for successive years. Over the years, Chairman Yu Xiaoning has led the company to follow the development trend, seize development opportunities, adhere to strategic innovation, technological innovation, marketing innovation and management innovation, and continue to climb the peak of industrial development after four transformations. Adhering to the business philosophy of "product-based, people-oriented, technology-led, and customer-first", they actively introduced high-end talents, enhanced independent innovation capabilities, and successfully overcame the design problems of large-scale dynamic vulcanization reactors with special structures. It broke through the key process technology for the preparation of 10,000-ton TPV, and successfully put it into production. With independent intellectual property rights, Dawn broke the technological monopoly of a few developed countries such as the United States and Japan. In 2008, it won the second prize of the National Technology Invention Award.

Without honesty, a man cannot live; Without integrity, an enterprise cannot thrive. "Integrity" is at the top of Dawn's core values. For a long time, Chairman Yu Xiaoning insisted on building an honest brand and consolidating the market by mutual benefit and win-win cooperation. In the early days of its establishment, Dawn Group put forward a proposal for the localization of washing machine materials through market research, matched an upstream Chinese petrochemical company and downstream Haier washing machine manufacturer, and cooperated with both sides to jointly develop special materials for high-end washing machines, which opened the door for the localization of washing machine materials, and continuously increased Dawn’s industrial influence and brand awareness.

Chairman Yu Xiaoning reviewed the situation, summed up the development law in-depth, and planned the future direction scientifically. Every year, he formulates and improves the guiding ideology, and arms his mind with scientific ideological tools to guide the daily operation and management of the enterprise and provide ideological power for the enterprise development. He clarified the tactical methods according to the strategic goals, innovated the management model, optimized the organizational structure, and carried out an active change that followed the trend. In the process of total quality management, he has always adhered to the leadership's attention, full participation, continuous introduction, and pursuit of excellent performance, which formed a quality management model of "four quantities, one efficiency and two rates" for strengthening the foundation, injecting the source, enriching the wings, and promoting the improvement. In December 2021, Dawn Polymer won the nomination award of Shandong Provincial Governor Quality Award.

In the tide of the transformation of old and new kinetic energy in Shandong Province, Chairman Yu Xiaoning led the company to accelerate the project construction. The implemented intelligent transformation project was included in 1 national demonstration project and 1 demonstration project in Shandong Province, which played a demonstration role for the new material industry in Shandong Province. The cultivated new kinetic energy projects were listed as 2 provincial key projects, which filled the gap in new materials field of Shandong Province, expanded the application of new polymer materials in aerospace, marine engineering, high-speed railway, and other fields, and enhanced the industrial influence.

Developing the enterprises, making the employees happy, and repaying back to the society. For a long time, Chairman Yu Xiaoning has been committed to donating to public welfare undertakings such as education aid, poverty alleviation, volunteer service and rural revitalization. He donated laboratories and scholarships for Beijing University of Chemical Technology and other universities to help the development of higher education and scientific research; successively built free infrastructures such as Dawn Lake Park and Dawn Cultural Square, demonstrating the corporate social responsibility.

Facing the sudden outbreak of COVID-19, Chairman Yu Xiaoning led the team to devote themselves to the fight against the epidemic as soon as possible, and maximized the supply of melt-blown polypropylene special materials for mask fabrics at home and abroad, effectively alleviating the continuous emergent situation of masks. At the same time, he undertook the emergency R&D projects of the Ministry of Science and Technology of the People's Republic of China and the Beijing Municipal Science and Technology Commission, participated in the drafting of the "Reusable Civilian Mask" group standard, contributed scientific and technological strength to the realization of the strategic reserve of epidemic prevention materials in the post-epidemic era, and received the thanks and won the commendations of the State Council, the Ministry of Science and Technology and many provinces.

Market internationalization is an important part of Dawn's market internationalization, product technologicalization, and management modernization. In recent years, Dawn has formed a "12210" technology R&D layout. A variety of products such as TPV and melt-blown materials have entered the world competition stage, and their market share is at the forefront; The international trading company that flourished with the birth of the enterprise, has long-term cooperation with well-known enterprises in more than 70 countries and regions, and becomes a comprehensive trading enterprise integrating import, export, agency and domestic trading; With the continuous extension of the product chain, enterprise chain and industrial chain, Dawn Group has accelerated its overseas industrial layout.

According to reports, the industries which the commended entrepreneurs are in were very compatible with the top ten industries in Shandong for the transformation of new and old kinetic energy. "Being able to win this honor is the affirmation and encouragement of the provincial party committee and the provincial government for the high-quality development of Dawn." Chairman Yu Xiaoning said that in the future, he would live up to the care, support and love of the party committees and governments at all levels, cherish the beautiful era, continue to carry forward the entrepreneurial spirit, give full play to scientific research advantages, industrial advantages, park advantages and talent advantages, increase project construction and introduction, make unremitting efforts to anchor the goal of 100 billion-level enterprises and 100-billion-level parks, and make greater contribution for the powerful modern socialist Province with Dawn Power.