Polish Shandong's business card and highlight the brand value. On May 22nd, the 2021 Shandong Province Brand Achievement Release and Brand Building Summit Forum held in Weifang, Shandong Province released the TOP List of 2021 Shandong Province Brand Value Evaluation Information, Shandong Province Regional Brand Index, and the second "Shandong Business Card" Brand Influence. With a brand value of CNY7.225 billion, Dawn Group ranked among the top in the energy and chemical industry of Shandong Province, setting a new record high . At the same time, Dawn Polymer was listed on the TOP list of the second "Shandong Business Card" brand influence.

This event was co-sponsored by SHANDONG COUNCIL FOR BRAND DEVELOPMENT, Dazhong Newspaper Group, Shandong Radio and Television, and Weifang Municipal People’s Government. It aimed to give full play to the leading role of the brands, promote the upgrading of supply  and demand structure, promote the process of high-end brands in Shandong Province, and pass on the positive energy of Shandong brands.

As an original private enterprise, Dawn Group was founded in 1991. Now it has formed a coordinated development of major and auxiliary industries such as chemical plastic material trading, high polymer materials, titanium dioxide, modern logistics, coal industry and trade, financial services, and other industries. It has been listed among the top 500 private enterprises in China for consecutive years. In January 2017, Dawn Polymer were listed on the Shenzhen Stock Exchange center. In 2020, Dawn Group's operating income exceeded CNY30 billion, and all operating indicators hit a new record high.

Dawn brand has become the "Shandong name card", reflecting the effectiveness of high-end brand cultivation. Over the years, Dawn has placed its brand building work at the top priority and always adhered to the business philosophy of "product-based, people-oriented, technology-led, and customer-first". Guided by the national industrial policy and market demand, Dawn focuses on the development of high-tech and high-value-added middle and high-end products in the brand strategy; Dawn adheres to high-level benchmarking, catches up with the advanced level of similar products at both home and abroad, and actively uses the scientific quality management system to improve product quality while promoting the spirit of craftsmanship and increasing market share; Dawn also scientifically constructs the corporate image, brand image, and overseas social media "triad" propaganda matrix, carries out various industry and product forums, exhibitions, conferences, and other activities, and expands the visibility, reputation, and influence of Dawn brand.

Before this, Dawn has repeatedly won the title of Shandong Famous Brand, Shandong Quality Brand, and Shandong Manufacturing High-end Brand Cultivation Enterprise and has been listed on various brand lists. The ever-increasing brand value is the high recognition of Dawn’s brand building from all walks of life and a vivid manifestation of Dawn’s high-quality development. 2021 is the first year of the "14th Five-Year Plan". Under the new situation of the transformation of old and new kinetic energy in Shandong Province, Dawn as a leading enterprise in the new materials industry will accelerate industrial upgrading and technological changing, enhance innovation awareness, and move toward to international standards; implement new development concepts, strengthen brand building, promotion of corporate and product brands, insist on driving development with technological innovation, and build the industry benchmark brand enterprise.