On May 11th, the 2021 "China Brand Day" event of Shandong Province was held in Linyi city. The list of "Shandong Manufacturing Industry High-end Brand Continuous Cultivation Enterprises in 2021" was announced at the meeting. Dawn Polymer was on the list. Prior to this, Dawn polymer has been shortlisted for various brands many times. Shortlisted  on "High-end Brand Continuous Cultivation Enterprise"   demonstrates the brand charm of Dawn's quality achievements.

As the first A-share listed company for thermoplastic elastomers in China, Dawn Polymer specializes in the R&D and application of high polymer materials, and is committed to import substitution and consumption upgrades of high polymer materials. The products include thermoplastic elastomers, modified plastics, color masterbatches, melt-blown materials and biodegradable materials which are widely used in automobile transportation, home appliance and tele-communications, aerospace, medical and health, and large-scale consumption fields.

Since its establishment, Dawn polymer has always focused on brand building and quality improvement, insisted on a high starting point, focused on quality, created famous brands, and actively carried out measurement assurance system, quality management system, standardization system construction, and laboratory construction. It fully implemented lean production and ISO9000, TS16949, and other system certifications, introduced advanced quality management models and methods such as excellent performance and 6S, improved the level of intelligence in the production process, and gradually formed a standardized, institutionalized, and scientific quality management system. It has created high-quality, high-efficiency, high-value, and high-reputation brand-name products. In 2012, Dawn Polymer became the "Mayor Quality Award of Yantai City", marking that the company has achieved significant quality, economic, and social benefits.

During the COVID-19 last year with needs for epidemic prevention and control and the huge market demand both at home and abroad, Dawn polymer worked hard to ensure production capacity with technology and strived for benefits based on quality. By undertaking national emergency projects, formulating product implementation standards, actively converting and expanding production, Dawn polymer continues to improve product quality and make every effort to produce and supply the most trusted product - melt-blown polypropylene (PP) special materials in the market, which has made significant contributions to stabilizing the price of masks and the market. Dawn received a Thanks letter from the State Council, the Ministry of Science and Technology, and the Ministry of Industry and Information Technology of many provinces and was rated as an advanced collective of anti-epidemic in Shandong Province further enhancing its brand influence.

Front page headlines of "China Market Regulatory News" focusing on Dawn Polymer

The brand embodies the concept of pursuing excellence, the promise of keeping credibility, the spirit of continuous innovation, and the inheritance of cultural heritage. In recent years, "Dawn" thermoplastic elastomers, modified plastics, and melt-blown materials have been recognized as "Shandong High-Quality Brands" & "Shandong Famous Brands". Dawn Polymer was continuously shortlisted on "Shandong Centennial Brand Key Cultivation Enterprise", "Shandong Manufacturing High-end Brand Cultivation Enterprise", and other lists, became the "Shandong Quality Benchmark" with "Experience in Quality Management System in automobile industry and comprehensive application of error-proofing Ideas", and successfully passed the “Taishan Quality” certification in Shandong Province. It was understood that since 2018, Dawn has continued to climb up the list of the top 100 enterprise brand values in Shandong Province. In 2020, Dawn had a brand value of CNY 7.084 billion.

“Continuing to cultivate high-end manufacturing brands is an important measure to promote high-end brand construction. And it is also a new starting point for the implementation of brand strategy,” Tian Hongchi, general manager of Dawn Polymer, said that presently the whole country is promoting the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands. In the future, Dawn will adhere to the business philosophy of "product-based, people-oriented, technology-led, and customer-first", continue to do a good job in quality stability improvement and brand cultivation, transform quality advantages into brand advantages, expand product market share with brand advantages, create greater economic and social benefits, and empower high-quality development of enterprises