On April 13th, the 34th Chinaplas opened at the Shenzhen International Convention and Exhibition Center. Dawn Group participated in the exhibition with a variety of core products. According to statistics, Dawn Group’s booth attracted more than 700 new and old customers on that day, and more than 300 effective customers. Hundreds of customers from many countries watched the live broadcast online, and Dawn Group performed well in the post-epidemic era. Yu Xiaoning, chairman and president of Dawn Group, guided the exhibition work on-site and negotiated with important customers.

As the world's leading super-large technology industry exhibition, Chinaplas has played a positive role in promoting the development of China's rubber and plastics industry for more than 30 years. Affected by the COVID-19, the 34th International Plastics and Rubber Exhibition, originally scheduled to be held in April last year, has been postponed and settled in Shenzhen. According to reports, the products and technologies displayed at the 350,000-square-meter International Rubber and Plastic Exhibition this year covered the entire application industry chain.

This year, Dawn is thirty years old. Over the past 30 years, Dawn Group has formed a coordinated development pattern of major and auxiliary industries such as chemical and plastic online business, high polymer materials, titanium dioxide, commerce and logistics, coal industry and trade, financial services, and other industries. At this exhibition, Dawn’s booth set up 10 display areas including new technologies, new products, household communication materials, large consumer materials, special rubber materials, automobile manufacturing materials, color filling materials, biodegradable materials, medical and health materials, titanium dioxide and plastic raw materials, providing customers with a wealth of products, advanced technology and high-quality services on site.

At Dawn’s booth, the electronic screen scrolled and played videos reflecting the company's development history, strategic goals, technological research and development, product performance, and hard-core anti-epidemic situations.

Exhibitors warmly received and answered the questions of visiting customers in detail and fully introduced the superior performance of Dawn products. Well-known exhibitors at home and abroad came to the booth to communicate and negotiate, including China Coal, Wego, Hainan Yisheng, Lyondell Basel, Mann+Hummel, China FAW, TCL, Chint Electronics, Li Ning and other well-known customers.

"Online marketing" was a highlight of this exhibition. Dawn’s new media team used live broadcasts to allow the host to have a relaxed conversation with the general manager or relevant person in charge of each company. The most  remarkable thing was that the hosts of Dawn International Trade Company and Dawn Polymer’s Import and Export Department used English to introduce Dawn’s products and technologies at home and abroad. According to statistics, hundreds of new and old customers from Thailand, Vietnam, Indonesia and other countries watched and interacted friendly with the host during the live broadcast, expressing the hope to obtain more industry information from China through new media channels.

Chairman Yu Xiaoning said that the business opportunities of the exhibition are limitless. The exhibitors must not only show the core products but also discover and grasp the opportunities. "I hope that every unit, every department, and even everyone can gain something." He emphasized that everyone should pay attention to collecting information, grasping market trends, understanding industry trends, increasing customers, and discovering new materials, new technologies and new business opportunities. After exhibition, it is necessary to do a good job of feedback, fully implement the effects of exhibition, create a brand effect, and further enhance Dawn brand’s charm and industry influence.

On the second day of Chinaplas2021, Dawn Group would hold new product promotion and application technology sharing activities to showcase Dawn’s advanced technology and high-quality products, and provide the best solutions according to customer needs.