On the afternoon of March 11, at the 2026 Haier Smart Home Global Supplier Partner Conference held in Shanghai, Dawn Group won the “Strategic Partner Award” of Haier Smart Home’s “Golden Cube Awards.” This award represents the highest honor presented by Haier Smart Home this year and marks the fourth consecutive year that Dawn has received it. Yu Xiaoning, Chairman and President of Dawn Group, attended the event and accepted the award on stage.

The Haier Smart Home 2026 Ecosystem Conference aims to become the most influential, benchmark, and authoritative industry conference IP in the smart home field. Li Yang, Vice President and Global Procurement General Manager of Haier Smart Home, delivered a keynote report entitled "Digital Intelligence New Ecosystem: Creating a Winning Future Together," focusing on global aggregation, digital transformation, and solution co-creation, forging core technological competitiveness, and bringing together cross-industry ecosystems for win-win cooperation.

Since 2015, Qingdao Haier New Material Development Co., Ltd., a joint venture between Dawn Polymer (a subsidiary of Dawn Group) and Haier, has achieved a growth rate significantly higher than the industry average, leveraging Haier's advanced management experience and brand advantages, as well as Dawn Group's leading manufacturing technology and market advantages. With "providing Haier with the most competitive material solutions" as its primary goal, the company provides comprehensive support for Haier's global brand building efforts through material substitution, material innovation, cost optimization, process optimization, and overseas factory construction.

In 2025, Qingdao Haier New Material Development Co., Ltd. continued to deepen technological innovation and industrial empowerment. Leveraging its joint laboratory, it launched dozens of innovative leading solutions and organized more than ten large and medium-sized technical exchanges and professional training sessions. These efforts comprehensively improved the material application skills of production line technicians, ensuring product quality stability and optimizing the end-user experience. Meanwhile, the circular materials company, a joint venture between Dawn Polymer and Haier Smart Home, focused on the research, development, production, and application of PCR materials, creating new highlights for sustainable development.

Strategic cooperation for mutual benefit. For many years, Dawn Group has been awarded strategic partner awards, best supplier awards, and outstanding sustainable development ecosystem partner awards by Haier Smart Home, Haier Russia, Haier Vietnam, and CANDY Russia, becoming Haier Smart Home's most important material solutions provider and modified plastics supplier. In the future, both parties will work together to promote the SCO Demonstration Zone project, accelerate overseas production capacity layout in Vietnam, Thailand, Mexico, and other locations, continuously provide Haier with the most competitive product solutions and services, jointly expand the global market, and write a new chapter in high-quality development of industrial cooperation.