At the meeting of Dawn Chemical Co., Ltd.'s first quarter marketing summary and commendation held on April 7th, “my dad is the sales champion, so I also want to strive to be the first in my studies!" said Zhang Chenxi, the son of Zhang Peng, the sales champion of Dawn Chemical in January and February and a salesperson at Xiamen Fuxu New Materials Technology Co., Ltd. Also invited to the stage that day was another employee's family member, Sun Huiqiu, the mother of Zheng Peng, the sales champion of Dawn Chemical in March and a salesperson at Zhejiang Huaxu Petrochemical Co., Ltd.

Data showed that in the first quarter, the sales of sales champions Zhang Peng and Zheng Peng increased by 206% and 122% respectively compared with the same period last year. Six subsidiaries including Shaanxi Guoxu and Zhejiang Huaxu, and seven service centers including those in Zibo and Qingdao, as well as twelve product departments including the PE Linear Division and PVC Division, received Customer Development Awards. Dawn Chemical Company achieved historic highs in key indicators such as profit, achieving a strong start to the year.

As a leading company in the Chinese chemical and plastics trading industry,  after over 30 years of precipitation and development, Dawn Chemical Company now boasts a formidable marketing force. Since the beginning of this year, the company has introduced industry group assessment methods focusing on customer development to accelerate its nationwide layout. Additionally, they have implemented mentorship-based assessment methods to support the growth of marketing personnel. Vice General Manager Yu Cuntao stated, "We ensure that all employees understand the key tasks, assessment criteria, performance-based salary levels, and calculation methods. We also collaborate with the platform operations department to develop the business mid-end performance system, laying the foundation for the launch of quantitative indicators."

Collaborative marketing embodies the spirit of "unity, hard work, and pursuit of excellence". Dawn Chemical Company thoroughly publicizes and implements the collaborative marketing assessment and reward plan, organizes collaborative product learning materials and prepares a simplified version of "clear paper" to urge all employees to learn; sort out collaborative product business opportunity matching information, and follow up on the entire project process. According to statistics, the company organized more than 20 collaborative product trainings in the first quarter. The sales of collaborative products such as modified materials and masterbatch, as well as the number of jointly visited and successfully developed customers, increased by 65.7% and 117% respectively compared with the same period last year.

Marketing staff of Zhejiang Huaxu went to KPIC Dawn Polymer(Shanghai) to study

Strengthening customer management to optimize service quality. Dawn Chemical Company emphasizes the use of Customer Relationship Management (CRM) mini-program systems to standardize the daily activities of marketing staff, ensuring seamless integration from offline to online channels and efficient management of customer information. By creating strategic customer profiles, they delve deep into potential needs, implement targeted development strategies, establish efficient customer classification management, devise meticulous maintenance plans for each client, and actively seek out excellent opportunities for investment and business attraction.

Data-driven transformation is the new engine driving the development of new productivity. In the first quarter, Dawn Chemical Company launched version 3.0 of its business mid-end platform, enabling comprehensive digitization, refinement, and intelligence of business management processes. "We are focusing on creating convenient tools in scenarios such as taxation, funds management, and electronic contracts, to improve the efficiency of the entire trading business from order placement to receipt of payment," said Sun Xiaodong, Vice General Manager of the company. The mid-end platform system integrates the "last mile" of business flow and data flow, and achieves online integration with the Transportation Management System (TMS).

With the digital capabilities of the business mid-end platform, Dawn Chemical Company transforms historical transaction data of downstream customers into credit assets. Deputy General Manager Sun Xiaodong said that customers could use this data to achieve pure credit financing on the Dawn’s Huasujia. The Huashujia platform will be a bridge linking small and micro enterprises and funds, empowering industries through financial technology, and increasing the stickiness of cooperation with downstream customers."This means that we can transform our role from a traditional trader to a supply chain service provider and a platform company, and achieve win-win cooperation with all parties through the Huashujia platform.