Dawn Group Co. , Ltd
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Thanksgiving For its 30th Birthday and Start Afresh! Dawn Group officially announced its 30th-Anniversary LOGO
Release Date:2021-01-26
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On June 28th, 1991, Dawn Group was set up in Yantai, Shandong, one of the first coastal open cities in China. In the small Longkou town by the Bohai Bay, it started from a small 5-person shopping mall and quickly grew into one of the top 500 private enterprises in China within 30 years.

How time flies! 30 Years have passed. Dawn Group is about to celebrate its 30th birthday.

The 30th-Anniversary LOGO was designed with the theme of "Thanksgiving For its 30th Birthday and Start Afresh" which is composed of Dawn Group LOGO and the number 30. It adopts a simple blue & white tone, and the blue is very technological which coincides with the "Dawn Blue". The designed number 30 looks like a flying petrel, which symbolizes that Dawn will break through all obstacles and overcome all difficulties like the words in the poem that "When you hoist the sails to cross the sea, you'll ride the wind and cleave the waves”. The start and end year of the petrel image's core area clarify time elements, and can independently become a simplified version of the 30th-anniversary logo.

Petrel symbolizes bravery, firmness, and fearlessness, and the characteristics of breaking through all obstacles and overcoming all difficulties. The integration of "Petrel Spirit" and Dawn Spirit of "Unity, working-hard, and pursuit of excellence" not only demonstrates Dawn people's 30 years of forging ahead with pride, but also it is an allegory that Dawn's indomitable spirit in the future.

"Thanksgiving For its 30th Birthday" and "Start Afresh" reflect the feelings and pattern of being grateful for yesterday, based on today, and looking forward to tomorrow, and clearly express the beautiful vision of youth that is just right and the future can be expected.

Thirty Years Old, that's it,

Dawn is youthful right now!

Dawn with centenary years’ dream can be expected.