On September 14th, the Yantai City Leading Group for Quality Improvement and Brand Promotion held the first "Good Products in Shandong" Brand Story Competition. Dawn Titanium Industry won the first prize and third prize in the essay and speech competitions, while Shuanglong Chemical Company's essay received a third prize, which enhanced the brand's recognition, reputation, and influence.

Inherit brand stories and promote quality culture. The purpose of this competition was to implement several measures of Shandong Province to jointly build and share "Good Products in Shandong" to promote high-quality development and Yantai City's plan to implement the "Quality Brand" strategy to comprehensively carry out quality improvement actions. It aimed to tell the stories of good brands, promote the transformation of Yantai products into Yantai brands.

This competition received a total of 107 entries, including speeches, essays, microfilms, short videos, animations, photography, and more. After rigorous review and evaluation, the works "Victory in Milligrams" and "In the Wonderfulness of Titanium" from Dawn Titanium Industry, as well as the essay "Half a Century Passed - The New Transformation of an Old Enterprise" from Shuanglong Chemical Co., Ltd., stood out, highlighting the brand value of these enterprises and presenting their artistic expressions accurately.

Dawn Titanium Industry is the recipient of the Yantai Mayor's Quality Award. The company's entry revolves around the development story of its core product - R-5395 titanium dioxide for ink. In the field of ink printing, due to foreign technological restrictions, Chinese titanium dioxide has been unable to make breakthroughs in cut issues. The company recreated the printing environment. After 3 years of repeated experiments, the research and development of R-5395 titanium dioxide for ink were successfully completed. They successfully reduced the initial abrasion value of the R-5395 titanium dioxide for ink from 200 milligrams to 10 milligrams. This achievement reached an advanced level among similar international products and received high praise from customers.

As a new member of Dawn Group, Shuanglong Chemical Company is a well-known domestic manufacturer of ultramarine. The sales volume of "Shuanglong" brand ultramarine has consistently ranked at the forefront of the Chinese industry, and it has been exported to Southeast Asia, Central and South America, and African markets. The company's essay reviewed the development and transformation of Shuanglong Chemical Company and its experiences in product research and development. Through the rise of the "Shuanglong" brand ultramarine, it narrated the process of revitalization for an old brand.

As one of the three major industrial chains of Dawn Group, the "Dawn" brand titanium dioxide and "Shuanglong" brand ultramarine in the titanium industry chain have embarked on a new journey of coloring life. Li Jianli, the head of the titanium industry sector, stated that they would use this award as an opportunity to comprehensively implement the new development concept, further enhance the awareness and level of quality, implement the famous brand strategy, unite people with culture, inspire people with stories, benefit people with quality, continuously expand market share and create greater value for customers.