On April 28th, at the 2023 Haier Smart Home Global Supplier Partner Conference held in Shanghai with the theme of “Digital Intelligent New Ecosystem, Win-win Journey”, Dawn Group won the "Strategic Partner Award", which was the highest award commended by Haier Smart Home. Yu Xiaoning, chairman and president of Dawn Group, attended the event and spoke as an outstanding supplier representative, which marked that the strategic cooperation between Haier and Dawn had reached a new height.

Since its establishment more than 30 years ago, Dawn Group has been committed to building an industry-leading one-stop service ecosystem for the chemical and plastic industry, and developed into a modern enterprise group focusing on research and development, polymerization, production, sales and application of new material, integrating science, industry, trade, logistics and finance. It has been ranked among the top 500 private enterprises in China for consecutive years.

As a long-term strategic partner of Haier, Dawn Group has continuously improved its synergy and innovation capabilities over the past 25 years of cooperation, and has continuously made breakthroughs in cutting-edge technologies in the industry. Relying on the advantages of the whole upstream and downstream industry chain of new polymer materials, as well as the ability to guarantee the whole process of material development, structural design, simulation analysis, mold manufacturing, precision forming, etc., Dawn Group participates in the front-end design of Haier Smart Home, carries out cross-border innovation, and supports Haier's industry leadership in home appliance material modules.

"In today's Internet of Things era where everything is connected, Haier Smart Home has grown into a leader of global ecological brands, the pride of a national brand, and a model for us to learn from and a benchmark for action” In his speech, Chairman Yu Xiaoning explained the specific practices and cooperation results of Dawn and Haier in terms of technological innovation, quality improvement, cost optimization, global supply chain, low-carbon strategy, and technical exchanges.

In the previous March, Dawn and Haier signed a strategic cooperation agreement in Qingdao, and the cooperation between them had reached a new height. Chairman Yu Xiaoning said that comprehensive strategic cooperation was not only a new opportunity, but also a new challenge." We will continue to make a comprehensive layout around Haier Smart Home's globalization strategy, and provide green, low-carbon, high-end overall material solutions. We will continue to deepen the comprehensive strategic cooperation in the industrial chain, supply chain, value chain, innovation chain and carbon chain, and work together to create a new ecosystem of digital intelligence. "