On March 7th, Dawn Group and Haier Smart Home signed a strategic cooperation agreement in Qingdao, Shandong, and reached strategic cooperation in the fields of business, technology and ecology. Yu Xiaoning, chairman and president of Dawn Group, signed an agreement with Li Huagang, senior vice president of Haier Group and chairman of Haier Smart Home. Team members from both companies attended the signing ceremony.

Chairman Yu Xiaoning (right) shook hands with Chairman Li Huagang

During the meeting, Chairman Li Huagang said that in 2022, Haier Smart Home had withstood the test of the epidemic. Under the influence of various unfavorable factors, it still achieved global growth and outperformed the industry, among which the market share in North America, Australia, Japan, Russia and other places ranked first.

"Product-rooted, people-oriented, technology-led, and customer-first", Chairman Yu Xiaoning explained Dawn's business philosophy and corporate culture. He said that Dawn and Haier had cooperated for nearly 30 years, the fields of cooperation had been continuously expanded, and the close strategic cooperative relationship had been formed. In 2022, Dawn used Qingdao Haier New Material Company as an interface to deliver multiple iterative projects to Haier Group. A number of technologies have achieved industrial leadership.

In the future, they will deepen business cooperation in areas such as park layout and global cooperation, deepen technical cooperation in areas such as material leadership, program iteration, and recycled materials, and deepen ecological cooperation in the fields of industrial layout, ecological transformation and digital transformation of Haier and the "three chains" building, packaging and transportation and financial services of Dawn. Starting from cooperation with Haier in China, the two companies will actively explore and expand Dawn's localized layout in Haier's other overseas parks, coordinate with the development of Haier's overseas business, and create a win-win situation in the world