In the past few days, Dawn not only participated in the Chinacoat2023 and the International Plastics Exhibition in China, but also went to Russia to participate in the exhibition to get orders, pressing the "fast forward button" for products to go overseas. On February 28th, at the 27th International Paint and Coatings Exhibition opened in Moscow, the capital of Russia, "the well-known ink and paper customers who accounted for 55% of Russia's market share visited our booth. It is our first time to participate in the exhibition and we receive many effective customers. The results are gratifying." Sun Jiachen, director of Shandong Dawn International Trading Co., Ltd. said happily.
During the Chinacoat2023 held in Guangzhou in late February before Russia International Paint and Coating Exhibition, "Dawn" titanium dioxide and "Shuanglong" ultramarine made a wonderful appearance, and the Dawn International Trading team contacted a large number of foreign customers. Many Russian customers promised to meet us at the Russian International Paint and Coatings Exhibition. "The customers came as scheduled and brought detailed cooperation plans." Sun Jiachen said.
The Russia International Paint and Coating Exhibition was hosted by the Russian International Exhibition Center and supported by the Russian Ministry of Industry, the Russian Chemical Federation, and the Russian Chamber of Commerce and Industry. It is a special exhibition for the paint and coatings industry, which has been successfully held for twenty-six consecutive sessions, with a high degree of professionalism and authority. Zhao Jing, manager of the fourth business department of Dawn International Trading Co., Ltd., said, "We planned and made English-Russian bilingual catalog, bilingual interpreters were also used in live business meetings, which not only met the needs of customers, but also demonstrated Dawn's international image."
According to industry forecasts, the Russian paint market is one of the fastest growing and most promising market in the world. Sun Jiachen said that this time, they took the "Dawn" titanium dioxide as the core product, and more than 20 customers came to visit every day, almost all of which were valid customers." We plan to go deep into the factory for business exchanges after the exhibition, strive to upgrade from the original multi-month procurement and batch testing to stable supply, continue to expand the market share in Russia, and accelerate the internationalization process of the company."
Surprisingly, Dawn International Trading team also received hydrogenated nitrile rubber (HNBR) customers. Zhao Jing said, "This Russian customer used a foreign customer's product before. After we negotiated, he immediately expressed his hope to get a sample of Dawn's hydrogenated nitrile rubber as soon as possible."
What’s more, a few days ago, 800 kg of hydrogenated nitrile rubber was sent from Qingdao Port to India. This was the second time that a customer in India purchased hydrogenated nitrile rubber produced by Dawn this year to replace a well-known German brand rubber.
In the product exhibition hall of Dawn Special Elasomer Co., ltd, a block of amber jelly is "dressed in big red flowers", which is particularly eye-catching. It is this piece of hydrogenated nitrile rubber that announced to the world as early as 2019 that China owned the hydrogenated nitrile rubber preparation technology with completely independent intellectual property rights after Japan and Germany. Previously, hydrogenated nitrile was monopolized by foreign countries for a long time.
"Now, we have realized the domestic independent production of hydrogenated nitrile rubber, and it has also been a substitute for internationally renowned brands, which improves the international competitiveness and the right to speak in the industry." Xing Hailin, general manager of Shandong Dawn Special Elastomer Co., Ltd. said.
At the beginning of the new year, the team of Dawn International Trading Co., Ltd. took the initiative to seize the international market. Pang Jiquan, manager of the third business department of Dawn International Trading Co., Ltd., said, "After knowing that we can also produce the same foreign products with higher cost performance, Indian customers chose us without hesitation after the sample test."
According to reports, the business team of Dawn International Trading Co., Ltd., the new media team of Dawn Polymer(beijing) Company and Dawn Special Elastomer Company have formed a good situation of coordinated operations. "Everyone negotiates with customers, signs contracts, and continues to expand overseas markets. After receiving the letter of credit, we will contact the Dawn Special Elastomer Company to book cargo space and deliver goods to customers immediately." Sun Jiachen said.
"Orders in the first quarter of this year have increased by more than 10 times compared with the same period last year, which were exported to India, South Korea, Italy, Germany, Iran, Turkey and other countries. The increasing export volume shows that Dawn's product performance has reached the international advanced level, and we are proud of our national brand sailing to oversea market. " Xing Hailin said that it had further inspired everyone's firmness and consciousness in practicing the business philosophy of "product-rooted, people-oriented, technology-led, and customer-first", and accelerate the realization of the beautiful vision of "leading the industrial trend, building a national brand, and achieving a century-old Dawn".