On December 26th, the 2022 brand value evaluation results of key industries in Shandong Province were officially released. Dawn Group ranked 4th in the energy and chemical industry list with a brand value of CNY 12.592 billion and a brand strength of 844, setting a new record high. It was reported that the brands released this time involved 16 cities in Shandong province, among which Yantai City ranked first with 36 companies on the list.

Brand value is the core competence embodiment of brand competitiveness and the main indicator for evaluating the achievements of brand building. Under the guidance of China Council for Brand Development, the Shandong Council for Brand Development adheres to the scientific, fair, open and accepted working principle. The public welfare brand value evaluation work carried out for many years has attracted more and more attention and recognition from all walks of life.

It was understood that under the guidance of China Council for Brand Development, the Shandong Council for Brand Development jointly carried out the evaluation of the brand value of enterprises and regions in Shandong Province. The China Council for Brand Development and the Shandong Council for Brand Development focused on key industries in Shandong province and used relevant international brand value evaluation methods and national standards for brand value evaluation in various industries in accordance with the principles of enterprise willingness and third-party evaluation. According to the financial data and various comprehensive indicators provided by the companies, the brand value evaluation was carried out, and finally the 2022 brand value list of key industries in Shandong Province was launched.

As one of the top 500 private enterprises in China, Dawn Group focuses on the R&D, polymerization, production, sales and application of new materials. Over the years, it has always been guided by national industrial policies and market demand, and has focused on the development of mid-to-high-end series products with high technological content and high added value in the industry in terms of brand strategy. It has been adhering to high-level benchmarking, carrying forward the spirit of craftsmanship, continuously improving the product quality, and increasing the market share. Since the beginning of 2022, Dawn Group has been listed on several brand value lists and has been a brand cultivation enterprise. DAWN polypropylene melt-blown materials for medical and sanitary fields, thermoplastic elastomers, and Hydrogenated Nitrile Butadiene Rubber products have been listed in the first batch of "Good Products in Shandong Province”.

The year-by-year increasing in brand value and brand influence is the fruitful result of Dawn's high-quality development. In the next step, Dawn Group will base itself on the three major industrial sectors, forge and lengthen the industrial chain, product chain and enterprise chain, continue to do a good job in brand cultivation, strengthen independent innovation capabilities, maintain a steady development trend, transform the quality advantage of the product into the brand advantage of the enterprise, and empower the core competitiveness of the enterprise with the brand.