On September 5th, the China Brand Building Promotion Association, China Appraisal Society, National Brand Engineering Office of Xinhua Net, and other units jointly released the "2022 China Brand Value Evaluation Information" in Beijing. Dawn Group ranked 16th in the energy and chemical industry with a brand value of CNY 12.592 billion and a brand strength of 844, which reached a new record high and demonstrated the popularity, reputation, and influence of the Dawn brand.

According to reports, the public welfare "China Brand Value Evaluation Information Release" jointly organized by China Brand Building Promotion Association and relevant authoritative units has lasted for 9 years. It is an important measure to establish a brand value evaluation mechanism with Chinese special characteristics, create positive energy for Chinese brands, and promote Chinese brands to the world.

As one of the top 500 private enterprises in China, Dawn Group has always adhered to the business philosophy of "product-based, people-oriented, technology-led, and customer-first", and has been deeply engaged in thermoplastic elastomers, plastic raw materials, new polymer materials, special rubber, precision molds, and titanium dioxide and other fields. It is committed to providing customers with one-stop overall solutions for the production and application of products. In 2021, Dawn reached a record high in terms of production, sales, revenue, etc. It has been a meritorious enterprise in Yantai for successive years, and its ranking in various strong enterprise lists has continued to rise.

Quality is the life of a brand. Over the years, Dawn Group has thoroughly implemented ISO9000, ISO/TS16949, and other system certifications introduced high-performance models and methods, and gradually formed a standardized, institutionalized, and scientific quality management system to ensure "Dawn Quality". It adheres to the management model of "four quantities, one efficiency and two rates", and pursues the production capacity with technology and efficiency with quality. Many core products have entered the world competition stage, been recognized as Shandong’s famous brand products, Shandong’s famous brands, and high-quality brands in Shandong Province, and been shortlisted for the first batch of "Good Products in Shandong".

Market competition is the competition of the internal strength of the enterprise, and it is also the competition of the enterprise’s brand. In the next step, Dawn Group will continue to do a good job in brand cultivation, ensure the stable improvement of quality, convert quality advantages into brand advantages, and promote sustainable development of enterprises with brand advantages. It will scientifically build the industrial chain, product chain, and enterprise chain, increase innovation, accelerate transformation and upgrading, complete the established multiplication plan goals, and enhance Dawn's brand influence and market competitiveness.